Clear Channel Outdoor Albuquerque Teams Up with the AIDS Walk Billboard Project
Albuquerque, New Mexico – Clear Channel Outdoor donated a billboard to the New Mexico AIDS services to help promote this year's AIDS Walk. The billboard went up completely blank, except for a web URL (DesignThisBillboard.com) at the bottom that encouraged community engagement. Visitors created custom footprints and placed them anywhere on the billboard - making it possible for the community to design the actual billboard.
This video is a case study documenting the success of the project.
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About Clear Channel Communications
Clear Channel Communications, Inc. (OTCBB:CCMO) is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.